Roxanne Anaëlle. Research Proposal. March 03rd , 2021.
For the past few years, I have been working on an action research proposal. I hope to share with fellow marketers the steps that I took to complete the research project and create a marketing plan for the project. It is important to keep in mind that an action research proposal is designed to provide a unique service to clients so that they may use the information to further their business goals. The overall goal is for clients to use the information provided in the proposal to achieve defined marketing goals for the future. Let me share with you my complete experience with the action research proposal.
A few months before I started the action research project, my company was approached by a large financial firm that provided funding to many small businesses. My company provided a third-party source of funding to the financial firm. The initial meeting with the financial firm was very casual and my partner was not particularly excited about the action research project at first. We all knew that the primary purpose of this project was to generate new leads for the company.
During the initial meeting, we decided that it would be best to start the project using the information provided by the client. This allowed us to conduct more thorough information research to collect more detailed and meaningful information for the project report. The first step in the research process was to review the financial documentation provided by the client. We reviewed the account information and compared it with our records. During the second stage of the project, we conducted a telephonic or online interview with the potential client. During the call, we verified the accuracy of the client's data and discussed various methods that the client could use to gather the needed information.
From this initial information, we developed a questionnaire for the client that consisted of several questions about the company, its mission and vision, services and products, and current and historical financial results. Based on the information provided by the client, we developed four different topics for the proposal to address. One topic focused on the financial status of the company; another focused on customer service, the third on product and service features, and the fourth on company leadership. Based on the information provided by the client, we created four separate sections: corporate management, business analysis, business plan, and financial status analysis. By conducting this survey, we were able to develop a section that was specifically targeted toward the needs of the client.
The next step in the proposal development process was developing an outline of the four different topics we had previously developed. From this initial information, we conducted an in-depth study about the demographics of the clients. Based on this demographic information, we developed four different topics for the proposal to address. We called these four topics the marketing, leadership, customer service, and financial position sections.
In the marketing phase, the goal was to create a proposal that would be attractive to a client. We conducted in-depth market research, database interview, and focus group discussions with the client to gather information about their current marketing situation. Based on the information gathered from the focus group discussion, we developed a sample advertisement. From the focus group discussion, we also learned about the frustrations that the client may have in dealing with their business. Through this phase, we were able to develop a proposal that would solve those problems.
In the leadership phase, we reviewed the proposals that had been developed during the research phase. During this time, we made three main observations. First, we noted that the majority of clients indicated that they were not in a position to pay the high costs associated with purchasing a new software. Second, we noted that it is very common for clients to feel that they are in a situation where they cannot generate a profit due to poor financial management. Third, when we reviewed these proposals, we found that majority of the clients indicated that they were in a position to pay the costs associated with the purchase of new software.
Once the project was launched, it was important to conduct regular project updates. These updates were critical to the success of the project and should be conducted by all stakeholders, including the client. This way, stakeholders can see the status of the project and can address any feedback issues that they may have. Finally, as part of the post-launches survey, the client should indicate how the project has impacted them, whether there have been improvements needed, and if they would use the same company again in the future. Through this survey, all the key findings and lessons learned during the launch of the action research proposal will be used to enhance the launch of similar projects going forward.
From : files.eric.ed.gov
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